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SoulWater Creations

Role

Digital Marketing Strategist & Brand Designer

Project Type

Brand Strategy / Content Marketing / Visual Identity

Tools & Platforms

Canva, CapCut, AI Image Generation, Instagram Analytics, SEO Tools

Deliverables

Brand identity system, content strategy, social media visuals, merchandise, and performance analytics

SoulWater is a lifestyle and merch brand I built from scratch — starting with a hand-drawn logo concept and developing it into a full visual identity. Designed the brand aesthetic, merch concepts, and social content from the ground up, with a focus on visual storytelling and community-driven growth.

Presentation - Capstone Multi-Channel Marketing Case Study

Presentation - Capstone Multi-Channel Marketing Case Study (1)

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