Shmuel Bergman

Digital marketing, content strategy, social growth, and brand-building across media, politics, and lifestyle brands. Built for results, not fluff.

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My Portfolio

Welcome to my portfolio. Here you’ll find a selection of my work. Explore my projects to learn more about what I do.

High-Volume Media Brand – Social Media Content & Digital Operations

Managed Instagram for one of the largest accounts in its vertical as part of generating 1.23B+ combined views (480M Instagram, 690M Facebook) and 58.7M+ total interactions — with Instagram views up 1,300% and interactions up 1,700%, reaching 66M+ unique viewers.

Produced high-volume, rapid-turn content tied to breaking news and cultural moments — optimizing hooks, captions, and posting strategy to maximize reach and shareability across platforms. Handled end-to-end publishing workflow including asset creation, formatting, scheduling, and real-time performance monitoring.

Graphic Design and Branding

Designed logos, flyers, brochures, brand collateral, social media graphics, and promotional visuals across multiple industries including media, fitness, real estate, and professional services. Work spans brand identity development, print-ready materials, event promotion, and digital ad creative — balancing brand consistency with visual impact at speed.

Viral News & Content Account

Built and grew an independent news and commentary account from zero, reaching 1.2M views, 718.8K accounts reached, and 192.2K+ interactions in under 60 days — with 99.9% of reach coming from non-followers.

Handled everything end-to-end: content strategy, video editing, copywriting, posting cadence, and trend monitoring. Covered local breaking news stories and community development — including field reporting on the Tobey Prinz Beach/Sheridan Gorman development and a migrant shelter story — optimizing each piece for rapid-response virality.

View growth: 3,100% | Reach growth: 3,300% | Follower growth: 3,700%

SoulWater Creations

SoulWater is a lifestyle and merch brand I built from scratch — starting with a hand-drawn logo concept and developing it into a full visual identity. Designed the brand aesthetic, merch concepts, and social content from the ground up, with a focus on visual storytelling and community-driven growth.

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About me

I build brands, grow audiences, and make content move numbers — not just look good.

My background spans social media strategy, short-form content production, graphic design, and brand identity — built through real-world execution, not templates. I've managed social for a major media brand generating 1.23B+ combined views and 58.7M+ interactions, built an independent account to 1.2M views in 60 days, and developed creative across media, lifestyle, and event marketing.

I move fast from strategy to production, test in the real world, and optimize based on what the data actually shows. If you need someone who can design, strategize, and execute — that's exactly what I do.